
About Nishapur Turquoise
Nishapur turquoise is considered among the world’s finest turquoise, mined from the historic deposits near Nishapur city in Iran’s Khorasan Razavi province. This precious stone has been treasured for over 2,000 years and is renowned for its intense blue colour, durability, and spiritual significance in Persian culture. The proximity of Mashhad to Nishapur makes it the primary trading hub for authentic turquoise in the region.
Why Bazaar Reza is Your Best Choice
Bazaar Reza stands as Mashhad’s premier destination for turquoise shopping, offering several advantages:
- Authenticity Guarantee: Established dealers with decades of experience
- Variety: From raw stones to finished jewellery pieces
- Competitive Prices: Direct access to wholesalers and craftsmen
- Cultural Experience: Traditional Persian bazaar atmosphere
- Convenient Location: Just 500 meters from Imam Reza Holy Shrine
Location & Address
Address: Eastern side of Ab Square (Falake-e Ab), between Ab Square and 17th Shahrivar Square, Mashhad.
Distance from Imam Reza Shrine: 500 meters (10-minute walk).
Layout: Stretches along Sheikh Tusi Street
How to Get to Bazaar Reza
🚇 Metro (Fastest & Most Economical)
Best Options:
- 17th Shahrivar Station: Exit and walk 3-5 minutes to the bazaar
- Basij Station: Exit and take a short taxi ride or a 10-minute walk to Ab Square
Tip: Metro runs from 6:00 AM to 10:00 PM with frequent services every 5-10 minutes.
🚌 BRT (Bus Rapid Transit)
- Take the BRT line along Imam Reza Street
- Exit at Bab al-Javad Station
- 2-minute walk to the bazaar entrance
🚕 Taxi
- From anywhere in Mashhad, ask the driver for “Bazaar Reza” or “Falaket-e Ab”
- Average cost: 50,000-150,000 IRR ($1-3 USD) depending on distance
- Uber and Snapp (local ride-hailing apps) are also available
🚶 Walking from Imam Reza Shrine
Route 1 (Main Entrance):
- Exit from Bab al-Reza gate
- Walk toward Ab Square (Falake-e Ab)
- Enter the bazaar from the main entrance
Route 2 (Alternative):
- Exit from the Bab al-Javad gate
- Walk 3 minutes to the bazaar side entrance
Best Areas for Turquoise Shopping
Ground Floor (Tabaghe Hamkaf)
- Entry-level turquoise jewellery: Rings, pendants, bracelets
- Price range: $10-100 USD
- Best for: Tourists seeking affordable souvenirs
- Products: Silver-set turquoise, simple designs
Second Floor (The Turquoise Hub)

This is where you’ll find the premium turquoise:
- Specialised turquoise workshops: Watch artisans cut and polish stones
- High-quality stones: Ajami and Shajari varieties (premium grades)
- Custom jewellery: Design your own pieces
- Raw stones: For collectors and jewellers
- Price range: USD 50-5,000+
- Access: Via 12 stairways throughout the bazaar
Workshop Areas
- Stone cutting demonstrations: See how raw turquoise becomes jewellery
- Custom settings: Gold and silver mounting services
- Repair services: For existing turquoise jewellery
- Certification: Some workshops provide authenticity certificates
Operating Hours & Best Times to Visit
Daily Hours: 8:00 AM – 9:00 PM (all days of the week) Time needed: 2-3 hours for comprehensive shopping Entrance fee: Free
Best Times to Visit:
- Winter months: Less crowded, comfortable weather
- Weekday mornings: Quieter for serious shopping
- Avoid: Iranian New Year (Nowruz: From 20th to 22nd of March) and religious holidays
Peak Season Considerations:
- High season: March-May and September-November
- Religious occasions: Extremely crowded during Imam Reza commemorations
- Friday afternoons: Busiest time of the week
Turquoise Quality Guide
Premium Grades (Most Expensive):
- Ajami: Intense sky-blue, minimal matrix
- Shajari: Tree-like dark veining patterns
- Solid colour: No visible host rock
Standard Grades:
- Light matrix: Thin dark lines through blue stone
- Heavy matrix: Prominent dark veining
- Stabilised: Treated for durability (Cheaper)
What to Avoid:
- Synthetic turquoise: Artificially created
- Reconstituted: Crushed and reformed turquoise
- Dyed howlite: White stone dyed blue (common fake)
Shopping Tips for Foreign Tourists

Bargaining Strategy:
- Start at 40-50% of the asking price
- Be patient: Negotiation is a cultural norm
- Walk away test: If serious about a lower price, start to leave
- Cash advantage: Paying cash often gets better prices
- Buy multiple items: Volume discounts available
Authentication Tips:
- Ask for certificates for expensive pieces (over $200)
- Check for uniform colour: Natural stones have slight variations
- Hardness test: Real turquoise is relatively soft (5-6 on Mohs scale)
- Weight: Natural turquoise feels substantial
- Price reality check: If too cheap, likely fake
Language Tips:
Essential Persian Phrases:
- “Firoozeh” (فیروزه) = Turquoise
- “Chand?” (چقدر؟) = How much?
- “Kam konid” (کم کنید) = Lower the price
- “Asli hast?” (اصلی هست؟) = Is it authentic?
- “Sertifiket darid?” (سرتیفیکات دارید؟) = Do you have a certificate (for the stone)?
What to Bring

Essential Items:
- Cash in Iranian Rials: Credit cards are not widely accepted
- Small backpack: For carrying purchases safely
- Phone with translation app: Google Translate works offline
- Comfortable walking shoes: Lots of walking on ceramic floors
- Water bottle: The Covered Bazaar can get warm
Money Exchange:
- Official exchange: Banks and authorised dealers
- Current rate: Check XE.com or similar before travelling
- US Dollars: Widely accepted for exchange
Nearby Attractions to Combine with Your Visit
Within Walking Distance:
- Imam Reza Holy Shrine (500m): Iran’s most important pilgrimage site
- Central Museum of Astan Quds (500m): Religious artifacts and treasures
- 17th Shahrivar Bazaar (750m): Clothing and textiles
- Anthropology Museum (750m): Located in a historic Safavid bathhouse
Cultural Sites:
- Goharshad Mosque: 15th-century architectural masterpiece
- Nader Shah Tomb: 8km from the bazaar
- Ferdowsi Tomb: 32km away in Tus
Types of Turquoise Products Available
Jewellery:
- Rings: $15-500 USD
- Necklaces: $25-800 USD
- Bracelets: $20-300 USD
- Earrings: $10-200 USD
- Prayer beads (Tasbih): $30-400 USD
Decorative Items:
- Raw specimens: $5-1,000 USD
- Carved figurines: $20-300 USD
- Inlaid boxes: $40-600 USD
- Traditional Persian crafts: Various prices
Custom Services:
- Ring mounting: $30-150 USD labour
- Pendant setting: $20-100 USD
- Custom designs: Negotiable based on complexity
Cultural Etiquette & Tips
Dress Code:
- Women: Headscarf required, long sleeves, long pants/skirt
- Men: Long pants, avoid shorts and sleeveless shirts
- Footwear: Easy-to-remove shoes for shrine visits
Cultural Sensitivity:
- Photography: Ask permission before photographing people
- Religious respect: Lower voice near shrine areas
- Haggling: Part of culture, but remain respectful
- Time: Iranians often take time for tea and conversation
Red Flags to Avoid
Scam Prevention:
- Pressure selling: Reputable dealers don’t pressure
- No-return policies: Good dealers offer some guarantee
- Extremely low prices: Usually indicates fake stones
- Street vendors: Stick to established shops
- No business address: Ensure the shop has a permanent location
Quality Concerns:
- Plastic feel: Real turquoise feels cool and heavy (It’s a stone)
- Perfect uniformity: Natural stones have variations
- Suspicious sellers: Trust your instincts
Shipping & Export Information
Taking Turquoise Out of Iran:
- Small personal items: Generally, no restrictions
- Large quantities: May require export permits
- Antiques: Special restrictions apply
- Documentation: Keep receipts for customs
Shipping Services:
- DHL/FedEx: Available in Mashhad
- Iran Post: Cheaper but slower option
- Insurance: Recommended for valuable items
Accommodation Recommendations Near the Bazaar
Luxury Hotels (within 2km):
- Darvishi Royal Hotel: 5-star, traditional Persian style
- Ghasr International Hotel: Modern amenities
- Atrak Hotel: 1.1km from the bazaar
Budget Options:
- Traditional guesthouses: Around the shrine area
- Hostel accommodations: $15-30 per night
Final Expert Tips
Morning shopping: Best selection and less crowded
Build relationships: Return customers get better prices
Quality over quantity: Better to buy one excellent piece
Learn the lingo: Basic turquoise terminology helps
Take your time: Don’t rush major purchases
Get multiple opinions: Ask several dealers about quality
Trust established shops: Look for shops that have been operating for decades
Contact Information for Assistance
- Tourist Information: Available at Mashhad Airport and the train station
- Translation services: Many hotels offer assistance
- Emergency contacts: Keep hotel contact information handy
Bazaar Reza offers an authentic Persian shopping experience combined with access to some of the world’s finest turquoise. With proper preparation and cultural awareness, your visit will be both memorable and rewarding, resulting in beautiful turquoise treasures that will last a lifetime.


